Websites and brand strategies

Designed To Convert Customers into

Raving Fans

It takes a certain strength, intelligence, and fearlessness to get where you are today. But without a  great website, you are letting the little voice of fear keep you stuck, stuck making excuses, stuck in your business, stuck in the endless hustle with no end in sight. But you better believe there is a better way.

Throw your feet up, close your laptop and stop trying to DIY yourself to greatness. I will give you the market research driven strategy that will transform you website into a lead generating machine. 


Have you been making these excuses?


You're Too Busy

At least that’s what you keep telling yourself. Busy with work, busy with family, busy being busy, too busy to worry about your website. But you know you have to take the time or you’ll be stuck in this exhausting rinse, wash repeat cycle of your business forever

Take a deep breath and finally exhale, you can leave the geeky parts to me. I do the research, I sift through the data, I’ll walk you through the plan and strategy. Because I create an easy to manage website that attracts those dream customers you are always wishing for. 


It's too expensive

You keep moving your website to the last thing on your to-do list, wondering if it’s even worth it because you’ve gotten this far without it. 

But you want to take the next big leap in your business, and you know that will take a fantastic website and brand strategy to get there. 

Every day you choose to not make the investment is another day you miss out on landing your perfect client or building an epic list. 

I build websites that embody your vision, transform your business and land those dream customers (so you can finally fire those PITA ones!)


The tech is over-whelming

Websites can be complicated and the last thing you want to do is add another thing to your to-do list or find yourself having to hire someone to make simple updates.

Good thing my sites come with a manual, video walkthroughs, and detailed instructions on every page. Stop wasting your time. trying to earn your google masters degree in marketing and tech gibberish and let me build a system that works for you.

Stop Making excuses and hire an expert!


I'm the designer

that's going to make the website part of your business the easy part

I walk you through your brand identity, build your website strategy around attracting your ideal client (backed by surveys, market research and analytics) and finally design a site that is easy to maintain and showcases your expertise.

Hi, I’m Lena, a website strategist and brand expert. I blend brand strategy, UX, marketing and design. Plus I give it to you in a user friendly package that won’t leave you exhausted reaching for that wine glass at the end of the night. 

I customize every package for your vision + business

Are you ready to conquer this stage of your business?

Just choose your package


For the newbie

Ideal for brand new business owners or those who DIYed their site and it isn’t performing. We start from the ground up by creating a brand, website marketing strategy and beautiful site, custom for your new business.  


For the Rising star

Your first site (or first few sites) were all beautiful but you’ve moved past “just another beautiful site” and are ready to capitalize on every single inch of virtual space. The strategy is developed around guiding your customers to the final sale.


On a Budget

Not everyone is ready to shell out thousands of dollars for the perfect brand and website so we start by conquering the tech set-up first with our templated sites so you can “figure it out” as you grow. 

What Our Beautiful & Happy
Clients Say About Us

Lena is a creative genius! She carefully and expertly guided us through each stage of our website design project, and was totally open to feedback along the way. The initial stage was entirely dedicated to market research and development, which I'd never experienced with another website designer. She does this to ensure her clients' websites are speaking to their exact target audience. Every step of working with Lena was amazing, and I got the most beautiful website. In fact our sales conversions have tripled. I can't recommend working with Lena highly enough!

Nicole Jardim, Certified Women's Health Coach

Lena. I wanted to let you know, I put my website link in the Membervault group yesterday. It blew up! Everyone was like, oh my gosh, who designed this page? I've worked with several different web designers and developers over the years and NO ONE can match your gorgeous level of excellence and I'm always impressed by your knowledge of conversion tactics and strategies.
Thank you!

Jamie Russell

For years, I've been so embarrassed with what we had and frustrated with our lack of conversions. Finding you was a miracle, you are a brilliant marketer. From the first moment, you gently guided us through each step of telling our story and presenting our programs to the world. Not only is our conversion rate way up, but we are now so proud to share our website with women and potential sponsors. Thank you from the bottom of my heart!

Katana Abbott