Your yoga newsletter is integral for student engagement, but if no one is reading it, then what’s the point? That’s why I want to give you some great tips, hacks, and reminders to create an ommazing newsletter. Short on time? CLICK HERE to scroll to the infographic
25 Yoga Newsletter Hacks That Will Increase Engagement and Attendance!
#1 Provide A Promo Offer When They Subscribe
A great way to increase your newsletter list is to provide your promo in exchange for their email address. This is called a lead magnet.
A lead magnet’s goal is always to attract new students to your classes while providing you with enough information for you to connect, encourage and inspire them to attend classes, workshops, events, retreats, and yoga teacher training. Test out different promos until you find the one that potential students can’t help to sign up for!
#2 Be Consistent with Frequency (Give them what you promised)
When they signed up, did you promise them a monthly newsletter, weekly tips, or even daily inspirations? Well, stick to it, be consistent, and delivery on your promise so you can build trust with your audience [do not spam]. If they are only expecting a monthly newsletter, don’t jam their inbox with three promos in a week. Be respectful online, just like you would in the studio.
#3 Choose an Audience (Be Relevant)
Most yoga studios have multiple audiences depending on their staff and class offerings, PLUS different yoga levels. A beginner may not want to get ten tips on how to do a press-up handstand, and an advanced yogi may unsubscribe to studio etiquette emails. It’s essential to identify who you want to appeal to and try to target those subscribers specifically if possible. (There are automated systems such as Mailchimp or the larger Mind-body packages that do this)
#4 Pick 1 Goal For Your Newsletter And Stick To It!
This is usually something you want them to sign up for, like a workshop, event, or just some new classes or a new product you think would be valuable for them to have. Now wrap that ONE goal in relevant content that doesn’t immediately tell them to sign up. Nurture their excitement for whatever you are offering.
#5 Connect, what value are you providing today?
Your yoga newsletter should be 90% value, and only 10% sign up, so what value can you give your students that will help them choose to sign up? Let’s take a Chakra workshop (I know I use this reference a lot). You can offer, first, an explanation on the chakras followed by a quick meditation they can do at home to activate a particular chakra. You could even make a short video to include. This offers them value BEFORE you tell them about your offer.
Note: Value can be repurposed into blog and social media posts to reach a broader audience
#6 Choose An Appropriate Tone
As yoga teachers, we all have very different demeanors, and it’s essential to stick with your personality and try not to mimic anyone else. Do you crack jokes in your classes? Well, adding a gif might be a fun addition to your yoga newsletters. Or are you offering a free meditation video in this newsletter? Maybe keeping the tone calmer and collected might be a good option? And, as you know, be authentic!
#7 Enticing Subject Lines
RESIST THE URGE to title your yoga newsletter “July Newsletter.” Nothing makes people delete and unsubscribe more often than seeing the words NEWSLETTER in the subject line.
Instead, entice them with a subject that will make them want to click. Here are some great examples
- [URGENT] You only have ONE DAY to watch this…
- Mary, bring a friend for free, sign up today only!
- Batton down the hatches “Mercury’s in retrograde”!
- A Surprise Gift For You!
- Stop slipping and sliding once and for all
You get the picture
#8 Inspire In The First Sentence
The intro line of your yoga newsletter determines where your student decides to invest their precious time in reading on. Hook them! Get straight to the point or entice them with promises they can’t refuse!
#9 Tell a Story
The best yoga teachers I have ever had, always started their classes with a story, so why should your newsletters be any different? Your students are fascinated by you and are curious about your life, so use your life as a way to weave your value and promotion into engaging content.
#10 Ease their apprehensions
There are a couple of questions you always get asked. Is this appropriate for new students? What should I bring? Try to think of three questions you know someone will ask and include them in your yoga newsletter.
#11 Add Visuals like Gifs, infographics, images, videos, and emojis (But not boring stock images)
I love all graphics, but stock images can be a bit stale, so try to take pictures in your classes, create fun instructional videos or clips and PLEASE use more gifs… Because who doesn’t love gifs?
#12 Nail The closing
This is the place in your newsletter where your reader will decide whether they want to go any further. You want to direct them on what they should do next, maybe how to take what you offered as value and transition it to your sign up.
#13 Create Urgency for the CTA
Every product or service you are trying to get your students to sign up for should have scarcity. Early bird specials or a limited number of spots are good examples of this. Find something that seems the most appropriate and give them that little push they need to sign up!
#14 Include a PS
There is a large percentage of readers who scan the newsletter and only read the tops and bottoms, so use your PS wisely. This can be a reminder about the call to action/sign up, or it can be some other item you might want to bring attention to. Just know, it is the second most important thing in your whole newsletter.
#15 Don’t get too crazy with design
I’m a designer, so I know the urge to beautify everything, but when it comes to emails, simple is best. Most marketers I know don’t use pre-designed templates or fancy drag and drop programs. They use regular text, images, and video AND that’s it. Why? Because nothing feels more like an add then colorful layouts and designs.
#16 Make it easy to unsubscribe
I know your newsletter is essential, but so is respecting your students’ wishes. Not everyone wants to read a newsletter, so be careful and offer them an easy way to unsubscribe.
#17 Check the Mobile Version
Some things look like sh*t on the mobile, so if you have the option, double-check the mobile version, even if you send yourself a test email and check it on your phone. Just do it, it’s worth the extra 30 seconds 🙂
#18 Sender Name
I borrowed this one from another article, but I think this has great potential to increase your open rates. Have your spouse, dog, or student write the newsletter or pretend to write the newsletter. I bet your students would be interested in what they would have to say!
#19 Track and Tag Your Links
This may be a bit advanced, but in most email/ newsletter automation programs, you can tag links with various things so you can follow up with anyone who clicks that link later. Wouldn’t it be valuable to know who clicked on your workshop link? I thought so.