Smart Women

Non-Profit Website

Smart Women’s empowerment is a non-profit dedicated to empowering women globally with the tools to achieve financial security through free online mentoring, educational resources, and accountability to build wealth, confidence, happiness, and success.
Website Strategy and Design with Lena Forrey "Smart Women Portfolio Piece 1"


Solo Project

The Basics Of The Project


This bright and colorful design embodied the spirit that is Smart Women’s empowerment. We utilized strategic website design principles and implemented conversion-driven tactics that included homepage template strategies, optimized freebie languaging to grow the community, and SEO practices that made sure it produced a high google ranking.


Solo Project



From the first moment, you gently guided us through each step of telling our story and presenting our programs to the world. Not only is our conversion rate way up, but we are now so proud to share our website with women and potential sponsors and donors to our nonprofit. Thank you from the bottom of my heart!"

Katana Abbott

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